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        <h1>Privacy Policy</h1>
        <p class="updated">Last updated: January 2026</p>
        
        <p>Eclipse Acupuncture Ltd ("we", "our", "us") is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal information.</p>
        
        <h2>1. Information We Collect</h2>
        <h3>Personal Information</h3>
        <p>We may collect the following types of personal information:</p>
        <ul>
            <li>Name and contact details (email, phone number, address)</li>
            <li>Health and medical information relevant to your treatment</li>
            <li>Appointment and treatment history</li>
            <li>Payment and billing information</li>
        </ul>
        
        <h3>Automatically Collected Information</h3>
        <p>When you visit our website, we may automatically collect:</p>
        <ul>
            <li>IP address and browser type</li>
            <li>Pages visited and time spent on site</li>
            <li>Referring website address</li>
            <li>Device information</li>
        </ul>
        
        <h2>2. How We Use Your Information</h2>
        <p>We use your personal information to:</p>
        <ul>
            <li>Provide acupuncture and healthcare services</li>
            <li>Manage appointments and communications</li>
            <li>Process payments and maintain records</li>
            <li>Send appointment reminders and follow-up care information</li>
            <li>Comply with legal and regulatory requirements</li>
            <li>Improve our services and website</li>
        </ul>
        
        <h2>3. Legal Basis for Processing</h2>
        <p>We process your personal data based on:</p>
        <ul>
            <li><strong>Consent</strong> - Where you have given clear consent</li>
            <li><strong>Contract</strong> - Where processing is necessary to fulfill a contract with you</li>
            <li><strong>Legal obligation</strong> - Where we need to comply with the law</li>
            <li><strong>Legitimate interests</strong> - Where it is in our legitimate business interests</li>
        </ul>
        
        <h2>4. Data Sharing</h2>
        <p>We do not sell your personal information. We may share your data with:</p>
        <ul>
            <li>Healthcare professionals involved in your care (with consent)</li>
            <li>Payment processors for billing purposes</li>
            <li>Legal authorities when required by law</li>
            <li>Professional bodies for regulatory compliance</li>
        </ul>
        
        <h2>5. Data Security</h2>
        <p>We implement appropriate security measures to protect your personal information, including:</p>
        <ul>
            <li>Encrypted data storage and transmission</li>
            <li>Access controls and authentication</li>
            <li>Regular security assessments</li>
            <li>Staff training on data protection</li>
        </ul>
        
        <h2>6. Your Rights</h2>
        <p>Under GDPR, you have the right to:</p>
        <ul>
            <li>Access your personal data</li>
            <li>Rectify inaccurate data</li>
            <li>Request erasure of your data</li>
            <li>Restrict processing of your data</li>
            <li>Data portability</li>
            <li>Object to processing</li>
            <li>Withdraw consent at any time</li>
        </ul>
        
        <h2>7. Data Retention</h2>
        <p>We retain your medical records for a minimum of 8 years from the date of last treatment, in accordance with healthcare regulations. Other personal data is retained only as long as necessary.</p>
        
        <h2>8. Cookies</h2>
        <p>Our website uses cookies to enhance your experience. See our <a href="/cookie-policy">Cookie Policy</a> for details.</p>
        
        <h2>9. Contact Us</h2>
        <p>For any privacy-related questions or to exercise your rights, contact us at:</p>
        <p><strong>Email:</strong> privacy@eclipse-acupuncture.co.uk<br>
        <strong>Address:</strong> 123 Wellness Street, London, W1K 5AB<br>
        <strong>Phone:</strong> +44 20 7123 4567</p>
        
        <h2>10. Changes to This Policy</h2>
        <p>We may update this policy from time to time. We will notify you of significant changes via email or website notice.</p>
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